THE WHAT? LVMH Luxury Ventures has taken a minority stake in BDK Parfums, marking the brand’s first outside investment.
THE DETAILS The minority deal—financial terms undisclosed—will support BDK’s international expansion while keeping its creative and operational control independent. Founded in 2016, BDK joins LLV’s portfolio alongside Our Legacy, Gabriela Hearst and Molli, as well as past beauty investment Officine Universelle Buly 1803. The brand is known for scents including Gris Charnel and Rouge Smoking and collaborations with perfumers such as Dominique Ropion and Anne Flipo. Joel Palix of Palix Unlimited advised on the transaction.
THE WHY? The move strengthens LLV’s positioning in high-growth niche luxury fragrance as demand for independent perfumery continues to accelerate.
Source: The Business of Fashion
The post LVMH Luxury Ventures Invests in Niche Fragrance Brand BDK Parfums appeared first on Global Cosmetics News.