The Estée Lauder Companies’ Jo Malone London has launched an AI-powered digital assistant designed to help customers discover their perfect fragrance online.
The new tool aims to overcome the primary challenge of purchasing fragrance online — the lack of sensory cues that an in-store experience provides.
“The Jo Malone London AI Scent Advisor addresses this challenge by merging cutting-edge AI with the fragrance house’s deep scent expertise and consumer insights, creating an experience…
Jo Malone London debuts AI-power scent advisor to foster fragrance discovery
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