Pantone unveils Cloud Dancer, a billowy white, as the Color of the Year 2026

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For the first time ever, the color giant has chosen a white shade as the “Color of the Year.” Cloud Dancer (Pantone 11-4201) is a matte, airy white that “acts as a whisper of calm and peace in a noisy world.”

In a world flooded with visuals and color, Pantone responds by embracing calm and serenity. “Similar to a blank canvas, Cloud Dancer signifies our desire for a fresh start,” says Pantone.

With this choice, Pantone invites us to adopt a new mindset — one that allows the mind to…


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