THE WHAT? AnyMind Group has agreed to acquire Japan-based beauty and personal care distributor and brand owner Sun Smile, marking its entry into offline retail.
THE DETAILS Founded in 1997, Sun Smile operates across brand development, manufacturing and nationwide retail distribution. The acquisition is AnyMind Group’s 13th overall and seventh in Japan, adding physical retail capabilities to its BPaaS model spanning social marketing, e-commerce and data-driven operations. The integration will connect social media discovery, e-commerce and offline sales through an AI-powered online-to-offline (O2O) model.
THE WHY? As beauty discovery increasingly starts on social media and ends in physical stores, the deal positions AnyMind to offer brands a single, connected growth infrastructure across online and offline channels.
Source: AnyMind
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