‘Innovative’ and ‘purpose-driven’: ByErim and Make Waves win Breakout Beauty UK

Two London-based start-ups have received Breakout Beauty UK’s inaugural prize of a 12-month Boots listing, TikTok support and £350,000 shared prize money after a six-week accelerator programme.
Hair health start-up ByErim (www.byerim.com) and refillable deodorant brand Make Waves (wearemakewaves.com) won Breakout Beauty UK last December – the inaugural industry-led programme spearheaded by start-up accelerator Growth Studio, early-stage venture capital firm Venrex and trade organisation…

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