Korean beauty — widely known as K-beauty—has steadily reshaped the global skincare conversation with its emphasis on gentle formulas, thoughtful routines, and science-backed ingredients. In Canada, this shift has become especially visible over the last few years. More consumers are learning about what goes into their products, comparing routines through social media, and searching for solutions that address the realities of Canada’s climate. K-beauty fits naturally into that evolution,…
5 Korean skincare trends transforming the Canadian beauty market
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