The German manufacturer has introduced its dermatological skin care brand Eucerin to the Japanese market. This strategic move aims to strengthen Beiersdorf’s presence in one of the world’s most sophisticated skin care markets.
In order to address the specific needs of the Japanese market, the world’s third-largest cosmetics market, renowned for its high standards of quality, innovation, and consumer expectations, a specific premium line was developed by Nivea-Kao, a joint venture…
Beiersdorf launches its dermatological skin care brand Eucerin in Japan
I