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Smarter Skin: Where AI Took Us in 2025 and What Comes Next
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Experts explain how intelligent tech is influencing today’s treatments—and tomorrow’s.
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Tower 28’s Beloved SOS Spray Set the Bar—Now Comes Body Wash
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After redefining facial care for reactive skin, the brand is heading into the shower.
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HighOnLove Is Redefining Clean, Premium Self-Care
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Where clean ingredients and clinical innovation deliver indulgent results.
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At $40, Readers Love This Gel Cream for ‘Plumping Up’ Skin
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It’s packed with hyaluronic acid, refillable and great for all skin types.
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Readers Say This Under-$100 Vitamin C Serum Leaves Skin ‘Glowing and Smooth’
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Brighter skin, right this way.
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2025 in Review: New Markets – Products – Category Expansion Drives Innovation
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If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands increasingly looked beyond core categories—stretching into new formats, adjacencies and usage occasions to unlock incremental growth. The result was a year marked by boundary-blurring launches, where…
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Beiersdorf launches its dermatological skin care brand Eucerin in Japan
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The German manufacturer has introduced its dermatological skin care brand Eucerin to the Japanese market. This strategic move aims to strengthen Beiersdorf’s presence in one of the world’s most sophisticated skin care markets. In order to address the specific needs of the Japanese market, the world’s third-largest cosmetics market, renowned…
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