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Native to Launch 50-Episode Microdrama Series, “The Golden Pear Affair”
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THE WHAT? P&G’s Native brand is preparing to release a 50-part microdrama series called The Golden Pear Affair, positioned as the first branded, feature-length “microsoap” to debut in the U.S. THE DETAILS Native’s microdrama is produced in a vertical, short-form format and will promote the brand’s Global Flavors collection, which…
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The Body Shop and indē wild Launch Joint Wedding-Gifting Range in India
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THE WHAT? The Body Shop has partnered with indē wild to introduce a co-branded gifting range aimed at India’s wedding market. THE DETAILS The collaboration includes four curated gift boxes combining products from both The Body Shop and indē wild. The sets are designed around themes such as self-care, bridal…
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Gerrard International Acquires Jessica Cosmetics
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THE WHAT? Gerrard International has acquired professional nail brand Jessica Cosmetics after more than three decades serving as its UK distributor. THE DETAILS Gerrard International, based in Hertfordshire, has managed Jessica Cosmetics’ UK business for 35 years, during which the market became the brand’s most commercially successful territory. The acquisition…
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Edgewell Launches National Razor Recycling Program With TerraCycle
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THE WHAT? Edgewell Personal Care has introduced a free, nationwide recycling program for Schick and Skintimate disposable razors in collaboration with TerraCycle. THE DETAILS The Edgewell Schick and Skintimate Free Recycling Program enables consumers across the continental U.S. to return used disposable razors and associated plastic packaging through a prepaid…
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The FDA Proposes the Approval of the First New Sunscreen Active in 25 Years
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It’s been a long time coming.
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Amanda Seyfried Says There’s Only One Spot She’ll Botox Forever
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Low-maintenance looks so good on her.
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Exclusive: Erika Jayne on the Augustinus Bader Trick That Saves Her Skin While Filming ‘The Real Housewives of Beverly Hills’
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Plus: lasers, glam-planning and post-show self-care.
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