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2025 in Review: Tech & Digital – AI Reshapes Beauty Amid Rising Risk and Regulation
If 2025 marked a turning point for beauty, it was not defined by experimentation—but by execution. Artificial intelligence, immersive commerce and automation moved decisively from pilot projects to core infrastructure, reshaping how brands innovate, market, sell and operate. At the same time, rising regulatory scrutiny and cybersecurity risks underscored the growing costs and complexities…