Beauty Trends

  • 6 Winter Makeup Trends That Are Heating Up Now

    6 Winter Makeup Trends That Are Heating Up Now

    When the temperature starts to drop, you can guarantee two things will happen: our lipstick shades get darker, and our skin-care formulas get richer to accommodate for the drier climate. Aside from that, it’s always a gamble as to what beauty trends will come out on top. Much of the season is dominated by…

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  • 9 Winter Hairstyle Trends to Add to Your Mood Board

    9 Winter Hairstyle Trends to Add to Your Mood Board

    On our summer hairstyle mood board, you might find beachy waves and extra-long braids, but our winter hairstyles mood board is a whole different vibe. Effortless and undone hairstyles make way for chic, polished looks and updos that wear great with turtlenecks or scarves. Even the season’s hair accessories are getting a makeover as…

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  • Popsugar’s 2025 Feel-Good Awards: Beauty Winners

    In my decade-long career as a beauty editor, I’ve sacrificed a lot of limbs (and eyelashes, and fingernails, and bathroom outlets) in the name of product testing. This year alone, we estimated my team tried roughly 708. Through it all, there’s one thing I’ve learned: the power of beauty runs deep. One swipe of…

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