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Native to Launch 50-Episode Microdrama Series, “The Golden Pear Affair”
THE WHAT? P&G’s Native brand is preparing to release a 50-part microdrama series called The Golden Pear Affair, positioned as the first branded, feature-length “microsoap” to debut in the U.S. THE DETAILS Native’s microdrama is produced in a vertical, short-form format and will promote the brand’s Global Flavors collection, which includes deodorants, hand soaps,…
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Unilever Sets Annual M&A Budget of €1.5 Billion With Priority on U.S. Deals
THE WHAT? Unilever CEO Fernando Fernandez has stated that the company is allocating approximately €1.5 billion (US$1.74 billion) annually for mergers and acquisitions, with a strong focus on opportunities in the United States. THE DETAILS Fernandez disclosed the figure at a JPMorgan-hosted event, noting that U.S. assets represent a primary target area for future…
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Gerrard International Acquires Jessica Cosmetics
THE WHAT? Gerrard International has acquired professional nail brand Jessica Cosmetics after more than three decades serving as its UK distributor. THE DETAILS Gerrard International, based in Hertfordshire, has managed Jessica Cosmetics’ UK business for 35 years, during which the market became the brand’s most commercially successful territory. The acquisition follows the passing of…
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The Body Shop and indē wild Launch Joint Wedding-Gifting Range in India
THE WHAT? The Body Shop has partnered with indē wild to introduce a co-branded gifting range aimed at India’s wedding market. THE DETAILS The collaboration includes four curated gift boxes combining products from both The Body Shop and indē wild. The sets are designed around themes such as self-care, bridal routines and celebration-focused beauty…
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Edgewell Launches National Razor Recycling Program With TerraCycle
THE WHAT? Edgewell Personal Care has introduced a free, nationwide recycling program for Schick and Skintimate disposable razors in collaboration with TerraCycle. THE DETAILS The Edgewell Schick and Skintimate Free Recycling Program enables consumers across the continental U.S. to return used disposable razors and associated plastic packaging through a prepaid mail-back system operated by…
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EU Raids Temu Over Suspected Breach of Foreign Subsidies Rules
THE WHAT? The European Commission has carried out unannounced inspections at Temu as part of an investigation into potential violations of the EU Foreign Subsidies Regulation. THE DETAILS The raid took place at one of Temu’s Irish premises, targeting possible foreign state support that could distort competition in the EU market. Temu, owned by…
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Amazon to Invest Over US$35 Billion in India to Accelerate AI, Exports and Infrastructure Expansion
THE WHAT? Amazon has outlined plans to invest more than US$35 billion in India by 2030, focusing on AI development, export growth and expanded operational infrastructure as competition intensifies in one of the world’s fastest-growing digital markets. THE DETAILS The investment builds on Amazon’s existing US$40 billion commitment to India since 2010 and follows…
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Dior Beauty Debuts Boutique at Zurich Airport with Avolta
THE WHAT? Parfums Christian Dior has opened a new boutique at Zurich Airport in partnership with Avolta, bringing travellers La Collection Privée Christian Dior alongside core fragrance, makeup and skincare lines. THE DETAILS Senior executives from Dior, Avolta and Flughafen Zürich AG attended the launch. The boutique’s design draws on the aesthetic of 30…
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Sephora US to Bring SEPHORiA Back to Los Angeles With New “Beauty Multiverse” Concept in 2026
THE WHAT? Sephora US is reviving SEPHORiA in Los Angeles, introducing a new “beauty multiverse” format that expands the event into a multi-day, multi-brand experiential platform built around education, product discovery and consumer engagement. THE DETAILS The event will take place in Downtown LA and marks SEPHORiA’s first return to the city since 2019.…