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Beiersdorf Brings Eucerin to Japan With Market-Specific Anti-Aging Line
THE WHAT? Beiersdorf has launched its dermatological skin care brand Eucerin in Japan, marking the brand’s entry into the world’s third-largest cosmetics market THE DETAILS The rollout is led by the Eucerin HARI FILLER anti-aging range, developed specifically for Japanese consumers by NIVEA-Kao. The premium line is positioned at the intersection of dermatological efficacy…