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Hinoki Is the Woodsy Note Showing Up in Every Cool-Girl Scent
One perfumer calls it “the scent of stillness itself.”
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2025 in Review: New Markets – Products – Category Expansion Drives Innovation
If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands increasingly looked beyond core categories—stretching into new formats, adjacencies and usage occasions to unlock incremental growth. The result was a year marked by boundary-blurring launches, where skincare met supplements, fragrance…
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The Best Ulta Beauty Holiday Gift Sets Are 40 Percent Off Right Now
A win for last-minute holiday shopping.
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The 7 Most Giftable Fragrances of the Holiday Season
According to The Fragrance Foundation’s seasonal fragrance report.
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The Best New Fragrances in December
From PHLUR’s latest “warm amber haze” to Sabrina Carpenter’s playful take on lemon pie.
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Fragrance Gifts for Every Personality on Your List
The easy way to pick a scent they’ll actually love.
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‘Ralph Lauren Christmas’ Makeup and Scents Are Your Cheat Code to the Holiday Aesthetic
Cozy elegance, in makeup and fragrance form.
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Sol de Janeiro Escalates Legal Battle Over Alleged Fragrance Dupes
Where “dupe culture” meets its legal limit.