THE WHAT? Dubai Duty Free reported its highest-ever monthly revenue in November 2025, with fragrances leading category growth as part of the retailer’s record AED876.56m (US$240.16m) performance. THE DETAILS Fragrances remained Dubai Duty Free’s top category, generating AED160.58m in November—up +13.29% year-on-year—supported by newness, exclusives and strong traveller demand. The category’s momentum contributed significantly…