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Sephora sets up Belgian subsidiary as LVMH readies entry into competitive prestige retail market
THE WHAT? Sephora has formally established a Belgian subsidiary in Brussels, marking LVMH’s move to enter Belgium’s prestige beauty retail sector. THE DETAILS The newly created entity, Sephora Belgium, is registered on Avenue Louise—one of the country’s most commercially strategic locations—signalling a serious market entry strategy. The board includes senior Sephora leaders, including Managing…