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Native to Launch 50-Episode Microdrama Series, “The Golden Pear Affair”
THE WHAT? P&G’s Native brand is preparing to release a 50-part microdrama series called The Golden Pear Affair, positioned as the first branded, feature-length “microsoap” to debut in the U.S. THE DETAILS Native’s microdrama is produced in a vertical, short-form format and will promote the brand’s Global Flavors collection, which includes deodorants, hand soaps,…
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The Body Shop and indē wild Launch Joint Wedding-Gifting Range in India
THE WHAT? The Body Shop has partnered with indē wild to introduce a co-branded gifting range aimed at India’s wedding market. THE DETAILS The collaboration includes four curated gift boxes combining products from both The Body Shop and indē wild. The sets are designed around themes such as self-care, bridal routines and celebration-focused beauty…
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Sephora US to Bring SEPHORiA Back to Los Angeles With New “Beauty Multiverse” Concept in 2026
THE WHAT? Sephora US is reviving SEPHORiA in Los Angeles, introducing a new “beauty multiverse” format that expands the event into a multi-day, multi-brand experiential platform built around education, product discovery and consumer engagement. THE DETAILS The event will take place in Downtown LA and marks SEPHORiA’s first return to the city since 2019.…
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M·A·C appoints Chappell Roan Global Brand Ambassador
THE WHAT? M·A·C Cosmetics has appointed Grammy-winning artist Chappell Roan as its new Global Brand Ambassador, with campaigns scheduled to roll out in 2026. THE DETAILS The multi-year agreement formalises the brand’s previous collaborations with Roan and positions her at the centre of upcoming global marketing activity. Her debut campaign, photographed by Inez &…
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CTPA Publishes Guidance to Help Parents Navigate Children’s Growing Skincare Habits
THE WHAT? The CTPA has launched SkinCare Simplified – A Parent’s Guide to support parents as skincare interest grows among children aged 8–14. THE DETAILS With 42% of parents in the UK saying their child knows more about skincare than they do, and most now having regular skincare conversations at home, the CTPA has…
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India’s Ceuticoz Enters Babycare Market with Dermatology-Led ‘Ceuticoz Baby’ Range
THE WHAT? Ceuticoz has expanded beyond cosmeceuticals into babycare and paediatric skincare with the launch of Ceuticoz Baby, a seven-SKU dermatology-developed range for newborns. THE DETAILS The new line marks the brand’s move into paediatric and family dermatology, leveraging more than 20 years of clinical skincare expertise. The launch collection includes a wash and…
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Shiseido Announces Major Structural Reorganization and Senior Leadership Moves Ahead of 2026
THE WHAT? Shiseido has outlined significant organizational restructuring and a series of executive personnel changes, effective January 1, 2026, aimed at consolidating sustainability, digital, creative and governance functions across the global business. THE DETAILS The company will integrate its sustainability-related functions by establishing the Sustainability Strategy Acceleration Office under the Corporate Transformation Acceleration Department,…
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Unrivaled Miami Rebrands to Sephora Arena Under Expanded Deal
THE WHAT? Unrivaled has expanded its partnership with Sephora U.S., granting the beauty retailer naming rights to the league’s Miami home base, now officially titled Sephora Arena. THE DETAILS The naming agreement follows the first year of collaboration between the two companies, during which Sephora integrated multiple touchpoints into Unrivaled’s operations, including the Sephora…
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Pantone Introduces ‘Cloud Dancer’ as the 2026 Color of the Year
THE WHAT? Pantone has designated PANTONE 11-4201 Cloud Dancer, a soft white, as its Color of the Year 2026, providing a reference point for design, product development and packaging decisions across the beauty and consumer goods sectors. THE DETAILS Pantone positions Cloud Dancer as an understated white that reflects themes of clarity and simplicity,…
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P&G Secures Three-Year Official Partnership with Tour de France
Procter & Gamble has been named Official Partner of the Tour de France and Tour de France Femmes avec Zwift for the next three editions. The post P&G Secures Three-Year Official Partnership with Tour de France appeared first on Global Cosmetics News.