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Native to Launch 50-Episode Microdrama Series, “The Golden Pear Affair”
THE WHAT? P&G’s Native brand is preparing to release a 50-part microdrama series called The Golden Pear Affair, positioned as the first branded, feature-length “microsoap” to debut in the U.S. THE DETAILS Native’s microdrama is produced in a vertical, short-form format and will promote the brand’s Global Flavors collection, which includes deodorants, hand soaps,…