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Native to Launch 50-Episode Microdrama Series, “The Golden Pear Affair”
THE WHAT? P&G’s Native brand is preparing to release a 50-part microdrama series called The Golden Pear Affair, positioned as the first branded, feature-length “microsoap” to debut in the U.S. THE DETAILS Native’s microdrama is produced in a vertical, short-form format and will promote the brand’s Global Flavors collection, which includes deodorants, hand soaps,…
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Edgewell Launches National Razor Recycling Program With TerraCycle
THE WHAT? Edgewell Personal Care has introduced a free, nationwide recycling program for Schick and Skintimate disposable razors in collaboration with TerraCycle. THE DETAILS The Edgewell Schick and Skintimate Free Recycling Program enables consumers across the continental U.S. to return used disposable razors and associated plastic packaging through a prepaid mail-back system operated by…
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P&G Secures Three-Year Official Partnership with Tour de France
Procter & Gamble has been named Official Partner of the Tour de France and Tour de France Femmes avec Zwift for the next three editions. The post P&G Secures Three-Year Official Partnership with Tour de France appeared first on Global Cosmetics News.
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P&G Secures Three-Year Official Partnership with Tour de France
Procter & Gamble has been named Official Partner of the Tour de France and Tour de France Femmes avec Zwift for the next three editions. The post P&G Secures Three-Year Official Partnership with Tour de France appeared first on Global Cosmetics News.