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Native to Launch 50-Episode Microdrama Series, “The Golden Pear Affair”
THE WHAT? P&G’s Native brand is preparing to release a 50-part microdrama series called The Golden Pear Affair, positioned as the first branded, feature-length “microsoap” to debut in the U.S. THE DETAILS Native’s microdrama is produced in a vertical, short-form format and will promote the brand’s Global Flavors collection, which includes deodorants, hand soaps,…
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P&G Flags Sharp U.S. Category Declines as Consumer Weakness Weighs on Q2 Outlook
THE WHAT? Procter & Gamble has cautioned that U.S. sales across key categories it competes in fell significantly in October and are expected to show similar declines for November, signalling pressure on consumer spending ahead of the holiday period. THE DETAILS Speaking at a Morgan Stanley conference, P&G CFO Andre Schulten reported that category…
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P&G Secures Three-Year Official Partnership with Tour de France
Procter & Gamble has been named Official Partner of the Tour de France and Tour de France Femmes avec Zwift for the next three editions. The post P&G Secures Three-Year Official Partnership with Tour de France appeared first on Global Cosmetics News.
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P&G Secures Three-Year Official Partnership with Tour de France
Procter & Gamble has been named Official Partner of the Tour de France and Tour de France Femmes avec Zwift for the next three editions. The post P&G Secures Three-Year Official Partnership with Tour de France appeared first on Global Cosmetics News.