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Unrivaled Miami Rebrands to Sephora Arena Under Expanded Deal
THE WHAT? Unrivaled has expanded its partnership with Sephora U.S., granting the beauty retailer naming rights to the league’s Miami home base, now officially titled Sephora Arena. THE DETAILS The naming agreement follows the first year of collaboration between the two companies, during which Sephora integrated multiple touchpoints into Unrivaled’s operations, including the Sephora…