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Shiseido Develops Humidity-Responsive Water-Based Sunscreen Technology
THE WHAT? Shiseido has developed a new water-based sunscreen technology that maintains high UV protection and water resistance while adapting to changes in environmental humidity. THE DETAILS The oil-in-water technology uses soap-derived ingredients that react with metal ions in sweat and seawater to form a durable, water-repellent film on the skin. This enables long-lasting…