THE WHAT? Charlotte Tilbury has opened dedicated counters in Concourses C and D at Dubai International Airport, marking its official launch within Dubai Duty Free and expanding its travel retail footprint.
THE DETAILS The counters introduce the brand’s core skincare, makeup and fragrance assortment to one of the world’s highest-traffic beauty locations, supported by activation-led visibility and travel retail exclusives. Service elements include rapid skincare and makeup consultations—designed for airport dwell times—alongside hero products such as Magic Cream, Pillow Talk and Airbrush Setting Spray.
THE WHY? The move strengthens the brand’s position in a competitive prestige travel retail channel, where differentiated services and strategic placement are increasingly central to driving conversion among global travellers.
Source: Dubai Duty Free
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