THE WHAT? Parfums Christian Dior has opened a new boutique at Zurich Airport in partnership with Avolta, bringing travellers La Collection Privée Christian Dior alongside core fragrance, makeup and skincare lines.
THE DETAILS Senior executives from Dior, Avolta and Flughafen Zürich AG attended the launch. The boutique’s design draws on the aesthetic of 30 avenue Montaigne, featuring a fragrance discovery space created with Perfume Creation Director Francis Kurkdjian, where travellers can receive personalised consultations and explore the full La Collection Privée assortment. Customisable accessories in signature Dior patterns extend the offer.
A dedicated Dior Makeup area reflects the backstage energy championed by Peter Philips, offering interactive exploration of colour lines such as Rouge Dior and Dior Forever. The skincare zone provides tailored routine-building across ranges including Dior Prestige and Dior Capture, supported by exclusive Dior Moments to Your Measure one-to-one services.
THE WHY? The opening highlights Dior and Avolta’s strategy to elevate travel retail through premium environments and personalised beauty experiences.
Source: TR Business
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