UK retail major Boots is betting on fragrances, with its recent fragrance-only concept store in London representing an important deep dive into the category and commitment to the high street, say executives.
Boots opened in October its first fragrance-only boutique store in London, UK, following more than two years of development. The store features 400+ luxury and niche scents across almost 200 square metres of retail space, offering shoppers immersive experiences, premium concierge…
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Europe