THE WHAT? Orveda has launched La Maison Orveda Bangkok, its first flagship in Thailand and the newest addition to its expanding global Maison network.
THE DETAILS Located in Bangkok’s Ploenchit district, the flagship marks Orveda’s entry into Southeast Asia, a key prestige skincare market where demand for biotech-led, results-driven skincare is rising. The restored 1950s residence features treatment cabins, consultation rooms and retail zones, aligning with the brand’s service-driven model. The Maison offers Orveda’s full menu of signature facials, including Glow Is the New Lift and Anti-Fatigue Skin Rehab .
The opening builds on Coty’s strategy to scale Orveda’s presence across major global skincare hubs, following Maisons in Shanghai, New York and Paris.
THE WHY? Prestige beauty growth in Southeast Asia is driving investment in experiential retail formats, with brands using treatment-led spaces to deepen consumer engagement and strengthen premium positioning.
Source: Coty
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