THE WHAT? Pantone has designated PANTONE 11-4201 Cloud Dancer, a soft white, as its Color of the Year 2026, providing a reference point for design, product development and packaging decisions across the beauty and consumer goods sectors.
THE DETAILS Pantone positions Cloud Dancer as an understated white that reflects themes of clarity and simplicity, describing it as a “blank canvas” intended to signal space for new ideas and approaches. The Pantone Color Institute highlights rising interest in pared-back visual language and a need to balance digital saturation with more focused design environments. Alongside the announcement, Pantone will roll out a creative programme that commissions artists across design disciplines to interpret the shade, starting with a collaboration with illustrator Emiliano Ponzi on a limited-edition tote.
THE WHY? The selection provides brands and manufacturers with an early indicator of colour direction likely to inform packaging updates, seasonal collections and retail design strategies through 2026.
Source: Pantone
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