“Plastic-free” is the new clean beauty: a treatise

“Plastic-free” is the new clean beauty: A treatise

In the realm of Indian skincare, the term ‘clean beauty’ has become a buzzword. The concept revolves around using natural ingredients, avoiding harsh chemicals, and opting for sustainable packaging. However, a recent trend has emerged – the ‘anti-polyester’ movement, which could potentially become a pipeline for right-wing ideologies.

As a Senior Formulation Scientist at Auraveda Lifescience LLP, I’ve had the privilege of working with natural ingredients and developing innovative formulations that cater to the needs of Indian skin. In this treatise, we’ll delve into the world of plastic-free beauty and explore its significance in the context of Indian skincare.

The Rise of Plastic-free Beauty

The ‘plastic-free’ movement has gained momentum globally, with many consumers opting for eco-friendly packaging and products. This shift towards sustainability is primarily driven by the increasing awareness of plastic pollution and its detrimental effects on the environment.

In the context of Indian skincare, plastic-free beauty offers a unique opportunity to revisit traditional practices and ingredients. Our ancestors had a profound understanding of nature and its offerings, which they used to create potent skincare remedies. By embracing this approach, we can create products that not only cater to the needs of Indian skin but also promote sustainability.

Natural Ingredients for Indian Skin

Indian skin is unique, with a diverse range of skin types and concerns. From tanning to hyperpigmentation, our skin faces numerous challenges. Natural ingredients, such as turmeric, neem, and aloe vera, have been used for centuries to address these concerns. These ingredients not only provide effective solutions but also promote skin health and well-being.

As a formulation scientist, I’ve had the opportunity to work with these ingredients and develop innovative products that cater to the needs of Indian skin. By leveraging the benefits of natural ingredients, we can create products that are not only effective but also sustainable.

Formulation Stability and Ingredient Design

When working with natural ingredients, formulation stability and ingredient design become crucial aspects of product development. At Auraveda, we employ a range of techniques, including solubilization and emulsification, to ensure that our products are stable and effective. By designing our ingredients with sustainability in mind, we can create products that not only meet the needs of Indian skin but also promote eco-friendliness.

Take, for instance, our turmeric-based product line. By using a combination of turmeric, coconut oil, and shea butter, we’ve created a product that not only addresses hyperpigmentation but also promotes skin hydration. The coconut oil and shea butter help to stabilize the turmeric, ensuring that the product remains effective and stable over time.

Conclusion

In conclusion, the ‘plastic-free’ movement offers a unique opportunity for Indian skincare to revisit traditional practices and ingredients. By embracing natural ingredients and sustainable packaging, we can create products that cater to the needs of Indian skin while promoting eco-friendliness. As a Senior Formulation Scientist at Auraveda Lifescience LLP, I’m committed to developing innovative products that not only meet the needs of Indian skin but also promote sustainability.