THE WHAT? Revlon has appointed Ariadne Oliveira as Vice President of Marketing Innovation for its Global Professional Hair division, strengthening its strategic focus on the hair category.
THE DETAILS Based in Barcelona, Oliveira will oversee marketing innovation across Revlon Professional’s women’s haircare and styling portfolio. She brings more than 25 years of global experience in brand transformation across the beauty, food and healthcare sectors, having led revitalisation initiatives across Europe, the Americas and Asia.
Her remit includes unlocking growth opportunities for Revlon Professional’s premium hair brands, developing culturally relevant strategies and integrating new technologies to boost brand relevance. Senior leadership positions the appointment as part of Revlon’s effort to reinforce its global footprint in the professional hair sector.
THE WHY? Revlon is sharpening its focus on the professional hair market, placing experienced innovation leadership at the centre of its brand and growth strategy.
Source: Revlon
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