Recent data from YouGov show that nearly three in four Americans use fragrance. Among users, 88% say scent is their top purchase factor, followed by price or value. Only a minority considers brand important. A big-picture look at how America smells!
According to a recent YouGov survey, nearly three in four Americans (74%) say they use perfume or fragrance — 37% regularly and another 34% occasionally. One in four (26%) say they don’t use fragrance at all. With the holiday season…
Scent and price lead: A big-picture look at fragrance use in the U.S.
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