Rare Beauty by Selena Gomez will be launching into all 1500+ Ulta Beauty stores and Ulta.com, beginning on February 1, 2026. The expansion marks the first retail expansion for the brand since its 2020 launch.
The launch will include an assortment of Rare Beauty’s best-selling products and hero collections, including Soft Pinch Liquid Blush, the award-winning, weightless liquid blush that delivers high-impact color with just one dot that lasts up to 12 hours, Brow Harmony Flexible Lifting…
Selena Gomez’s Rare Beauty expands to Ulta Beauty across the U.S.
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