THE WHAT? U.S.-focused K-beauty subscription platform Seoul Beauty Club has raised US$2 million in pre-seed funding to scale its personalised skincare offering.
THE DETAILS The round included investors from Korea and the U.S., including Sazze VC, Hustle Fund, Collaborative Fund Asia and Mashup Ventures. Operated by Faiston Corporation, the platform targets U.S. women aged 30 to 60 through a curation-led subscription model. The company reports several million dollars in annual recurring revenue during beta, partnerships with more than 300 K-beauty brands and a Net Promoter Score above 50.
THE WHY? The raise highlights continued investor interest in data-driven beauty platforms as demand for K-beauty grows in the U.S., particularly among older consumers who remain underserved by existing distribution models.
Source: The Asia Business Daily
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