THE WHAT? The Body Shop has partnered with indē wild to introduce a co-branded gifting range aimed at India’s wedding market.
THE DETAILS The collaboration includes four curated gift boxes combining products from both The Body Shop and indē wild. The sets are designed around themes such as self-care, bridal routines and celebration-focused beauty needs.
The launch is timed to India’s wedding season, a period associated with increased activity across beauty, personal care and gifting categories. According to both companies, the partnership brings together The Body Shop’s product portfolio with indē wild’s modern Ayurvedistry positioning to target wedding-related gifting.
THE WHY? The initiative gives both brands a dedicated presence in India’s wedding-gifting segment and aligns product offerings with seasonal demand patterns.
Source: Indian Retailer
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