THE WHAT? The Honest Company is halting direct-to-consumer sales and shutting down its mobile app as part of its ongoing turnaround strategy.
THE DETAILS The move follows the launch of its “Transformation 2.0” plan, which also includes exiting apparel, closing physical and online stores in Canada, and streamlining its cost structure. The company is shifting focus toward wholesale and strategic retail partnerships.
THE WHY? By exiting lower-margin channels and reducing operational complexity, The Honest Company aims to improve profitability and concentrate on its core product categories amid declining revenues.
Source: Retail Dive
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