THE WHAT? YSE Beauty, the skincare brand founded by Molly Sims, has closed a US$15m Series A growth equity round led by Silas Capital, with participation from L Catterton and existing investors Willow Growth Partners and Halogen Ventures.
THE DETAILS The funding will be used to accelerate YSE Beauty’s expansion across Sephora’s US store network and to support continued growth in direct-to-consumer channels. The brand launched in 2023 and entered retail in June 2025 through an exclusive partnership with Sephora.
Targeting women aged 35 and over, YSE Beauty positions itself around clinically tested, streamlined skincare routines. The brand reported 120% revenue growth in 2025 and is forecasting more than 80% growth in 2026, with expectations to nearly double its Sephora business and approach US$30m in annual revenue next year.
YSE Beauty has gained traction through a tightly edited product portfolio and strong founder-led brand visibility, supported by multiple industry and consumer beauty awards since launch.
THE WHY? The investment underscores continued investor confidence in founder-led, results-driven skincare brands with clear demographic focus, as strategic capital increasingly flows toward concepts demonstrating strong retail productivity and scalable omnichannel growth.
Source: PR Newswire
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