THE WHAT? Yves Rocher has partnered with Nykaa to launch in India, entering one of the fastest-growing global beauty markets.
THE DETAILS The brand will debut in June 2026 across Nykaa’s app, website and selected stores, introducing nearly 100 skincare and haircare products. The launch will focus on Yves Rocher’s dermo botanical positioning, with Glow Energie set as a key franchise targeting consumers aged 25–35.
India’s beauty and personal care market, valued at €21 billion, is projected to reach €39 billion by FY 2030, with natural and organic cosmetics growing faster than conventional segments.
THE WHY? The partnership gives Yves Rocher rapid access to scale and local expertise, while enabling Nykaa to strengthen its international natural beauty offering
Source: Adgully
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