The French beauty brand has forged a strategic partnership with Nykaa, an Indian specialist in the distribution of cosmetics and lifestyle products. With online sales platforms and a network of 265 stores across the country, Nykaa boasts over 49 million customers.
Yves Rocher has set its sights on India as a key driver of its expansion in Asia. The French cosmetics brand is betting on its plant-based expertise, highlighting its hair and facial care products. At the heart of this strategy is…
Yves Rocher partners with Nykaa to expand in India
I