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The ultimate solution to smoother skin.
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As growth remained uneven across mature beauty markets, 2025 became a year defined by geographic ambition. Rather than doubling down solely on core territories, brands increasingly looked outward—targeting new regions, new consumers and new retail formats as global expansion once again moved to the top of strategic agendas. Asia emerged…
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Tower 28’s Beloved SOS Spray Set the Bar—Now Comes Body Wash
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After redefining facial care for reactive skin, the brand is heading into the shower.
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