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Coverpla accompagne Galimard pour le lancement d’Instants Riviera
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Pour Instants Riviera, sa toute nouvelle collection de parfums d’ambiance, la Maison Galimard a capturé six séquences olfactives de la Côte d’Azur. Pour ce lancement, la marque a de nouveau fait appel à Coverpla pour le développement de packagings clefs en main. Évoquant tantôt un sentier du littoral, tantôt une…
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États-Unis : La fragrance et le prix, principaux critères d’achat du parfum
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Près de trois Américains sur quatre utilisent du parfum, révèle YouGov. Parmi ces utilisateurs, 88% affirment que la fragrance est leur principal critère d’achat, suivie par le prix et le rapport qualité-prix. Seule une minorité considère la marque comme importante. Bref panorama de l’usage du parfum aux États-Unis ! Selon…
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Scent and price lead: A big-picture look at fragrance use in the U.S.
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Recent data from YouGov show that nearly three in four Americans use fragrance. Among users, 88% say scent is their top purchase factor, followed by price or value. Only a minority considers brand important. A big-picture look at how America smells! According to a recent YouGov survey, nearly three in…
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Gotha Cosmetics met le rouge à l’honneur à Cosmoprof Asia
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Gotha Cosmetics a présenté à Cosmoprof Asia 2025 à Hong Kong sa collection Inspi-red composée de trois nouveautés arborant le rouge Pantone 186C, signature de toutes les collections célébrant le 20e anniversaire de l’entreprise cette année. Selon le fabricant italien, la collection Inspi-red allie pigments éclatants, textures sensorielles et formules…
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Gotha Cosmetics shines a spotlight on red at Cosmoprof Asia
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At Cosmoprof Asia 2025 in Hong Kong, Gotha Cosmetics debuted its Inspi-red collection, a trio of new products featuring Pantone 186C red — the iconic shade chosen to celebrate the company’s 20th anniversary. According to the Italian manufacturer, the Inspi-red Collection merges vivid pigments, sensorial textures, and transformative formulas “to…
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Cosmo Pharmaceuticals Shares Surge After Male Hair Loss Treatment Delivers Breakthrough Phase III Results
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THE WHAT? Cosmo Pharmaceuticals’ share price jumped 24% after the company reported statistically significant outcomes from two late-stage trials of its experimental male hair loss treatment. THE DETAILS The Switzerland-listed company announced that its clascoterone cream achieved major efficacy milestones in both Phase III studies. In one trial, patients recorded…
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Revlon Appoints Ariadne Oliveira as VP of Marketing Innovation for Global Professional Hair
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THE WHAT? Revlon has appointed Ariadne Oliveira as Vice President of Marketing Innovation for its Global Professional Hair division, strengthening its strategic focus on the hair category. THE DETAILS Based in Barcelona, Oliveira will oversee marketing innovation across Revlon Professional’s women’s haircare and styling portfolio. She brings more than 25…

