If 2025 marked a turning point for beauty, it was not defined by experimentation—but by execution. Artificial intelligence, immersive commerce and automation moved decisively from pilot projects to core infrastructure, reshaping how brands innovate, market, sell and operate. At the same time, rising regulatory scrutiny and cybersecurity risks underscored the growing costs and complexities…
If 2025 showed where pressure is building fastest in beauty and personal care, it was not only in regulation or trade—but in the courtroom. Across jurisdictions, litigation surged as regulators, competitors, consumers and investors increasingly turned to legal action to resolve disputes over data, safety, marketing claims and market power. For the industry, the…