The acquisition marks a major milestone as the brand scales beyond its spa roots.
Eccentric, bold and over-the-top is in.
Plus, the tools to invest in.
The trend has already taken over TikTok.
A little shimmer goes a long way.
Three nail brand founders weigh in.
“Nail contouring is architecture. It doesn’t add millimeters; it reshapes perception.”
A data-backed look at what ruled the manicure world this year.