Experts break down what it is—and whether you need it.
The ultimate solution to smoother skin.
As growth remained uneven across mature beauty markets, 2025 became a year defined by geographic ambition. Rather than doubling down solely on core territories, brands increasingly looked outward—targeting new regions, new consumers and new retail formats as global expansion once again moved to the top of strategic agendas. Asia emerged as one of the…
After redefining facial care for reactive skin, the brand is heading into the shower.
Experts explain how intelligent tech is influencing today’s treatments—and tomorrow’s.
It’s packed with hyaluronic acid, refillable and great for all skin types.
Brighter skin, right this way.
If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands increasingly looked beyond core categories—stretching into new formats, adjacencies and usage occasions to unlock incremental growth. The result was a year marked by boundary-blurring launches, where skincare met supplements, fragrance…
The line delivers visible plumping, firmness and radiance, and has the studies to back it up.